Message From Bill Bradley

Sport like no other activity known to society, at once challenges and encourages. It helps us develop the knowledge and attitudes for a healthy, well-rounded and successful life. Participation in sports increases a person's tendencies and abilities to engage in cooperative, competitive, and expressive activities and promotes personal and social wellbeing. Sport both humanizes us and inspires us.

For many Americans, we have arrived at a crossroads - a time in history when exercise is no longer a natural and integral part of our daily lives; a time when our daily routines have shifted from hands-on physical activities to hands on keyboards and health-promoting games have taken a backseat to Gameboys; a time when machine has replaced muscle and sport has become a spectator activity that takes place in front of a television screen.

Sports Potential believes rewarding sports experiences at an early age - at any age - can help to assure our future health and well being. Most individuals have little understanding of their own natural talents and the broad array of sports in which they could excel. Through exploration of their sports potential, discovery of new sports and opportunities to participate, Sports Potential encourages young people and adults to have an active and lifelong participation in sporting activities.

Sport and competition as a celebration of strength, speed, endurance and the physical body - in ancient times a nod to a noble ideal - is no longer the privilege of the few, but the opportunity of almost everybody. Sport is a way to rejuvenate our children, our society and ourselves.

Sports Potential, Inc. is proud to join with other sports, fitness and health professionals and organizations to help assure a healthier and more active America.

Former U.S. Senator
Chairman of the Advisory Boards, Sports Potential, Inc.